E-Mail Marketing Essentials For Business-WEBINAR Part 2

Hosted by SCORE Santa Barbara, CA

Research says that for every $1 spent on E-Mail marketing there is an average $44 return on investment. To generate such positive outcomes, businesses have to reach the right customers with targeted campaigns. If you feel your E-Mail efforts don't yet pay off, this workshop is for you! This Two-Part series will teach basic and advanced techniques to propel your E-Mail efforts.

Part 2:

• List Segmentation is important (case study provided)
• Basic To Advanced E-mail automations
• A/B Testing Tips
• How to create E-Mail graphics using Canva
• How to set up Google analytic tracking links
• E-Mail Analytics and what it all means.